What Makes You Tick at the Grocery Store?
You’re at the grocery store and you purchase an item that wasn’t necessarily on your list, ask yourself one simple question. What was the motivation for me to buy this product? The answer that you get back from yourself could be based on a number of different personality traits that you possess or it could have been the direct result of an advertising message.
Perhaps you’re the kind of shoppers that always likes to try new items and compare them with the regular items that you normally buy. Some people might call this type of behavior “variety shopper”. This type of shopper has a set list of regular items that they normally will purchase, but is also always looking for an additional product to replace the normal product. This works well for the shopper because he or she is always getting the best quality product available.
If on the other hand you bought the product because you heard an advertisement on the radio or saw an ad on television then you are responding to the direct marketing efforts of the product manufacturers who place their products in the grocery store. Advertisers preferred these types of customers because they are always looking for the newest product and will try just about anything wants.
There are is also another type of shopper who will purchase a product outside of their normal shopping list because the price is less expensive than their normal product and it compares in quality and function.
No matter what made you pick up that product that wasn’t on your shopping list it may lend some insight into your shopping habits if you can identify exactly what made you make a decision.